To meet the Unsolicited Electronic Messages Act 2007 customers must be able to opt out of text message communication with no cost.
To meet this requirement the customer replying won’t be charged for their replies.
This means pharmacies will be charged 12c per customer reply for all messages (including opting out)
https://www.youtube.com/watch?v=kR_enWOanJE
More info can be found here:
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